Brand Design | Visual Strategy | Writing
Brand Design | Visual Strategy | Writing
New vision for an old street
Envisioning a revival of Hennepin Avenue, the Hennepin Theatre Trust needed ideas that would ignite the interest of city leadership, business owners, and potential investors. I put forward a vision of improved pedestrian infrastructure, architectural renovation, and branding to breathe new life into this historic Minneapolis corridor.
creative direction, design, identity, copywriting, strategy